Charter & Articles of Association

Charter & Articles of Association

Our commitment to quality, integrity, and authentic travel storytelling

Preamble

Kohistani Media AB, through its channel Travel with Kohistani, is established to produce and distribute media content centered on road travel, camping, adventure, culture, and migration. The company is committed to presenting authentic, immersive, and inspiring stories, fostering cultural understanding, and promoting travel as a lifestyle and educational experience.

Article 1 – Objectives

Cultural Introduction

Introduce countries, cities, and cultures in a clear and authentic way.

Success Stories

Highlight successful Afghans worldwide, providing positive role models.

Youth Inspiration

Inspire Afghan youth and Persian-speaking communities through travel and learning.

Adventure Tourism

Promote road travel, adventure tourism, and camping experiences.

Authentic Content

Showcase raw and real travel experiences.

Eco-Responsibility

Encourage safe, responsible, and eco-friendly outdoor activities.

Cultural Understanding

Promote respect, coexistence, and cultural understanding across all communities.

Article 2 – Guiding Principles (PRAISE)

Our values summarized in the acronym PRAISE

P – Positivity

Positivity & Constructive Focus

Highlighting opportunities, solutions, and uplifting stories that inspire hope and growth.

R – Respect

Respect for All

Honoring cultures, languages, environments, and people, fostering understanding and coexistence.

A – Authenticity

Authenticity & Adventure

Staying true to real experiences, sharing immersive journeys, and seeking exploration beyond the ordinary.

I – Integrity

Integrity & Independence

Upholding honesty, transparency, and freedom from political or conflicting commercial influences.

S – Standards

Standards of Quality

Committing to professional storytelling, strong visuals, and meaningful narratives that meet global media standards.

E – Environmental

Environmental Responsibility

Traveling sustainably, caring for nature, and encouraging responsible interaction with the outdoors.

Article 3 – Mission

The mission is to narrate journeys and camping experiences in an educational and entertaining way, inspire audiences to travel by road, highlight Afghan success stories, and build an engaged global community.

Article 4 – Vision

Kohistani Media AB envisions Travel with Kohistani as a leading platform for travel, migration, and adventure media for Persian-speaking audiences, while building collaborations with brands and institutions that share these values.

Article 5 – Collaboration & Ethical Standards

Aligned Partnerships

Only pursue partnerships aligned with company objectives and principles.

Financial Transparency

Ensure transparency in financial support and sponsorships.

Intellectual Property

Respect intellectual property rights of sources and media.

Privacy Protection

Protect privacy and rights of individuals featured in media productions.

Article 6 – Compliance & Governance

Legal Compliance

Operate in accordance with Swedish law and international regulations.

Ethical Practices

Maintain ethical practices, transparency, and accountability.

Independence

Preserve independence from political organizations or conflicting interests.

Questions About Our Charter?

If you have questions about our charter, principles, or governance, we'd be happy to discuss them with you.